KOREAN FOOD CATERED

Project Scope: Brand Management, Logo Design, Menu Design, Website Development, Product Photography

Startup food service provider Kiss My Seoul specializes in catering authentic Korean food in the Bay Area. Bruce worked collaboratively with the owner Alex to create a new identity that captures the essence of Korean cuisine and a corresponding marketing plan.

The new logo was inspired by the vibrant colors of the Korean national dish Bibimbap. The circular shape resembles the Bibimbap bowl and the letter K divides the symbol into four individual shapes.

Kiss My Seoul’s new identity has been used consistently across various channels. including major social media platforms such as Facebook, Twitter, and Yelp.

A new website was developed to showcase the re-designed menu and allow customers to place catering orders effortlessly.

FROM UNKNOWN TO THE GO-TO VENDOR