Branding is not just logo design, it is a comprehensive strategy that systematically exposes a business to the target segment. It starts with an analysis of the market to determine the core audience, then reaches them through the use of brand elements at every touch point.
Bruce brings both the business mind and the eyes of an artist to turn imaginations into reality. He enjoys uncovering success factors and creating corresponding graphics to help people achieve their goals.
Bruce Chiu holds an MBA in marketing and BS in graphic design, a unique background that enables him to perform both business assessment and brand creation for all types of businesses. In addition to designing brand elements, Bruce also provides in-depth analyses of the market and client offerings to fully capture the essence of the brand.
Bruce started his career as a graphic designer upon graduating from the Art Institute of California. To better understand the business side of the creative process, he made a career jump to marketing and later pursued an MBA degree at the University of San Francisco.
As a creative artist with extensive business experience, Bruce is uniquely positioned to undertake both visual communication and brand strategy for any business.